What usually happens when an affiliate marketer goes to Clickbank or Commission
Junction and signs up as an affiliate marketer for a particular product or service that is
relative to his affiliate marketing business topic?
The first thing he does is usually to place a logo for the product on his website and send
out a marketing email to his list advocating the value of whatever the product or service
happens to be. If this average affiliate marketer has any zip at all, he will make his sales
letter as good as he can make it.
It will address each member of his list by name and there will be bullet points listing the
advantages provided with ownership of the product or service. Then he will sit back,
cross his fingers and toes, and hope to make a few sales. Well, that IS a plan but it isn’t
a very good one.
If this average affiliate marketer happens to get lucky and be included in the launch of a
new product, he does pretty much the same thing. He notifies his list of the upcoming
launch (the average affiliate marketer usually only sends one preparatory email) and
then he sends out the marketing email at the launch.
He will make a few sales...very few. Of course, he won’t be working very hard either and
maybe he is very happy being an average affiliate marketer. There is a problem,
however, with being average. Average is a very crowded place.
Average! Why would anybody want to settle for average anything? Doesn’t ‘average’
mean ‘common or ordinary...nothing special’? If you are not happy with being an
average affiliate marketer, then you need to keep reading.
What puts one affiliate marketer above the average affiliate marketer? The answer
is uniqueness.
Being unique is a quality that sets one apart from all of others. If you want to be better
than just average, you will need to develop some uniqueness in your marketing
techniques that will set you above just an average affiliate marketer.
Average affiliate marketers just don’t grasp the idea that in order to sell a lot of product,
their offer needs to be more valuable than the offers their competitors are making. Most
affiliate marketers won’t offer any incentives to their lists for buying a specific product
from then rather than buying the same product from some one else.
Some affiliate marketers will offer some bonus incentives but they will be pretty ordinary
and things that are really not of much value or even unrelated to the product that is being
promoted.
The really GOOD affiliate marketer will offer bonus incentives that are BETTER than
anything that is being offered by any other marketer and are directly related to the
product that is being promoted. The really GOOD affiliate marketer will give his
customers a very good reason to buy from him.
Actually, the whole idea of offering better incentives to customers is just plain old
common sense. If you can buy 2 ears of corn from vendor A for 20 cents or 2 ears of
corn from vendor B for 20 cents and vendor B throws in some butter to go on the corn
free of charge, which vendor are you going to buy from?
Affiliate marketing is the very same thing.
You have to offer bonuses and you have to offer better bonuses than those that other
affiliate marketers are offering.
For example: Let’s say that there is an E-Book about Email Marketing than you are an
affiliate marketer for. It’s a very good book that has been written by an Email Marketing
Guru. It is selling for $100 and your commission is going to be $50 per sale that you
make. There is an elaborate live launch for the product. Your competitors are offering an
additional E-Book or two as bonus incentives.
How can you get an edge here? The only way that you can possibly get an edge is to
offer something that your competitors are not offering. You could have set up a free
teleseminar that will take place within a few days of the launch for those who buy from
you or you could offer a free 30 minute downloadable audio tape that further explains
certain points in the E-Book.
The people who buy from you will be getting a better deal than they could get from your
competitors. The product will always be the same...but the bonuses that are offered is
where you get the edge.
Tip: Never underestimate the power of ‘free’. Everybody loves getting something for
nothing or getting something extra. They especially love getting something that
everybody else is not getting. And that brings me to another, finer point of offering bonus
incentives.
If you can offer something such as a free teleseminar that is related to a product launch,
you need to limit the number of people who will receive the bonus. That makes it more
exclusive and thus more desirable.
This is tricky.
You don’t want to make customers mad but you do want to make those who get the
added bonuses feel like they have gotten something others have not gotten. You might
phrase your offer to say that the first 200 people who buy the product from you will be
allowed to join the teleseminar live and others will receive a transcript of the teleseminar.
Like I said, this is tricky but it can be done.
The bottom line is just this: if you want to be a better than average affiliate marketer you
are going to have to offer more and better bonus incentives than your competitors offer.
All affiliate marketers for any product are all trying to sell to the same basic customer
base and that base is not unlimited.
In order to get an edge and rise above what is common, ordinary and average you will
need to get really creative with the incentive bonuses that you offer with your affiliate
product or service.
by : blogsagar
Junction and signs up as an affiliate marketer for a particular product or service that is
relative to his affiliate marketing business topic?
The first thing he does is usually to place a logo for the product on his website and send
out a marketing email to his list advocating the value of whatever the product or service
happens to be. If this average affiliate marketer has any zip at all, he will make his sales
letter as good as he can make it.
It will address each member of his list by name and there will be bullet points listing the
advantages provided with ownership of the product or service. Then he will sit back,
cross his fingers and toes, and hope to make a few sales. Well, that IS a plan but it isn’t
a very good one.
If this average affiliate marketer happens to get lucky and be included in the launch of a
new product, he does pretty much the same thing. He notifies his list of the upcoming
launch (the average affiliate marketer usually only sends one preparatory email) and
then he sends out the marketing email at the launch.
He will make a few sales...very few. Of course, he won’t be working very hard either and
maybe he is very happy being an average affiliate marketer. There is a problem,
however, with being average. Average is a very crowded place.
Average! Why would anybody want to settle for average anything? Doesn’t ‘average’
mean ‘common or ordinary...nothing special’? If you are not happy with being an
average affiliate marketer, then you need to keep reading.
What puts one affiliate marketer above the average affiliate marketer? The answer
is uniqueness.
Being unique is a quality that sets one apart from all of others. If you want to be better
than just average, you will need to develop some uniqueness in your marketing
techniques that will set you above just an average affiliate marketer.
Average affiliate marketers just don’t grasp the idea that in order to sell a lot of product,
their offer needs to be more valuable than the offers their competitors are making. Most
affiliate marketers won’t offer any incentives to their lists for buying a specific product
from then rather than buying the same product from some one else.
Some affiliate marketers will offer some bonus incentives but they will be pretty ordinary
and things that are really not of much value or even unrelated to the product that is being
promoted.
The really GOOD affiliate marketer will offer bonus incentives that are BETTER than
anything that is being offered by any other marketer and are directly related to the
product that is being promoted. The really GOOD affiliate marketer will give his
customers a very good reason to buy from him.
Actually, the whole idea of offering better incentives to customers is just plain old
common sense. If you can buy 2 ears of corn from vendor A for 20 cents or 2 ears of
corn from vendor B for 20 cents and vendor B throws in some butter to go on the corn
free of charge, which vendor are you going to buy from?
Affiliate marketing is the very same thing.
You have to offer bonuses and you have to offer better bonuses than those that other
affiliate marketers are offering.
For example: Let’s say that there is an E-Book about Email Marketing than you are an
affiliate marketer for. It’s a very good book that has been written by an Email Marketing
Guru. It is selling for $100 and your commission is going to be $50 per sale that you
make. There is an elaborate live launch for the product. Your competitors are offering an
additional E-Book or two as bonus incentives.
How can you get an edge here? The only way that you can possibly get an edge is to
offer something that your competitors are not offering. You could have set up a free
teleseminar that will take place within a few days of the launch for those who buy from
you or you could offer a free 30 minute downloadable audio tape that further explains
certain points in the E-Book.
The people who buy from you will be getting a better deal than they could get from your
competitors. The product will always be the same...but the bonuses that are offered is
where you get the edge.
Tip: Never underestimate the power of ‘free’. Everybody loves getting something for
nothing or getting something extra. They especially love getting something that
everybody else is not getting. And that brings me to another, finer point of offering bonus
incentives.
If you can offer something such as a free teleseminar that is related to a product launch,
you need to limit the number of people who will receive the bonus. That makes it more
exclusive and thus more desirable.
This is tricky.
You don’t want to make customers mad but you do want to make those who get the
added bonuses feel like they have gotten something others have not gotten. You might
phrase your offer to say that the first 200 people who buy the product from you will be
allowed to join the teleseminar live and others will receive a transcript of the teleseminar.
Like I said, this is tricky but it can be done.
The bottom line is just this: if you want to be a better than average affiliate marketer you
are going to have to offer more and better bonus incentives than your competitors offer.
All affiliate marketers for any product are all trying to sell to the same basic customer
base and that base is not unlimited.
In order to get an edge and rise above what is common, ordinary and average you will
need to get really creative with the incentive bonuses that you offer with your affiliate
product or service.
by : blogsagar
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